PRINCIPLES OF MARKETING (UEMK 201)

Term: 2024-2025 - Summer

Faculty

David William SchlosserShow MyInfo popup for David William Schlosser

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Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.