Course Information - Main View | Course Information | UEMK 201 02 W - Principles of Marketing

UEMK 201 02 W - Principles of Marketing

PRINCIPLES OF MARKETING (UEMK 201)

Term: 2024-2025 - Fall

Faculty

Catherine Gilstein PhD

GilsteinC@chc.edu

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: August, 2021
End Date: May, 2022
Office #: 215-248-7028
Weekdays: Schedule a time on my calendar https://calendly.com/cgilstein/30min
Note: by appointment only (SJ Hall, Room 202)

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.