PRINCIPLES OF MARKETING (UEMK 201)

Term: 2020-2021 Spring Term

Faculty

Rita Kathryn BorzilloShow MyInfo popup for Rita Kathryn Borzillo

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Walter C. ChildsShow MyInfo popup for Walter C. Childs

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Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.