PRINCIPLES OF MARKETING (UEMK 201)

Term: 2014-2015 Summer Term

Faculty

Ralph F DiDomenico Jr.Show MyInfo popup for Ralph F DiDomenico Jr.

Email address is hidden, click here to email

Schedule

Sat, 8:30 AM - 12:30 PM (6/22/2015 - 8/15/2015) Location: MAIN MH 309

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.