PRINCIPLES OF MARKETING (UEMK 201)

Term: 2012-2013 Summer Term

Faculty

Schedule

Thu, 5:30 PM - 10:00 PM (6/24/2013 - 8/17/2013) Location: MAIN MH 225

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.