PRINCIPLES OF MARKETING (UEMK 201)

Term: 2010-2011 Fall Term

Faculty

Ernest FisherShow MyInfo popup for Ernest Fisher

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Schedule

Sat, 8:15 AM - 12:45 PM (10/23/2010 - 12/11/2010) Location: MAIN MH 309

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.