PRINCIPLES OF MARKETING (UEMK 201)

Term: 2009-2010 Spring Semester

Faculty

John A. DunlopShow MyInfo popup for John A. Dunlop

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Schedule

Sat, 1:00 PM - 5:30 PM (3/6/2010 - 4/24/2010) Location: PJA

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.