PRINCIPLES OF MARKETING (UEMK 201)

Term: 2008-2009 Fall Term

Faculty

Schedule

Sat, 8:15 AM - 12:45 PM (10/20/2008 - 12/13/2008) Location: PJA

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.