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Course Information

Advertising/Promotional Comm (UEBC 325)

Term: 2013-2014 Fall Term

Faculty

Larkey Mays III
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Schedule

Fri, 5:30 PM - 10:00 PM (8/26/2013 - 10/19/2013) Location: MAIN MH 318

Description

A study of the promotional communication process as it relates to facilitating the exchange between
consumer and provider. Special emphasis on advertising and sales promotion.