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Course Information

Advertising/Promotional Comm (UEBC 325)

Term: 2010-2011 Spring Term

Faculty

Larkey Mays III
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Schedule

Tue, 5:30 PM - 10:30 PM (3/1/2011 - 4/19/2011) Location: MAIN SJ 245

Description

A study of the promotional communication process as it relates to facilitating the exchange between
consumer and provider. Special emphasis on advertising and sales promotion.