Advertising/Promotional Comm (UEBC 325)

Term: 2009-2010 Summer Term

Faculty

Ernest FisherShow MyInfo popup for Ernest Fisher

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Schedule

Mon, 5:30 PM - 10:00 PM (4/26/2010 - 4/28/2010) Location: MAIN SJ 249
Mon, 5:30 PM - 10:00 PM (4/26/2010 - 6/14/2010) Location: MAIN MH 323

Description

A study of the promotional communication process as it relates to facilitating the exchange between
consumer and provider. Special emphasis on advertising and sales promotion.