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Course Information

Advertising/Promotional Comm (UEBC 325)

Term: 2008-2009 Summer Term

Faculty

Ernest Fisher
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Schedule

Sat, 8:15 AM - 12:45 PM (4/27/2009 - 6/20/2009) Location: MAIN MH 324

Description

A study of the promotional communication process as it relates to facilitating the exchange between
consumer and provider. Special emphasis on advertising and sales promotion.