Course Information - Main View | Course Information | UEBC 255 01 M - Public Relations/Independent Study

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UEBC 255 01 M - Public Relations/Independent Study

PUBLIC RELATIONS (UEBC 255)

Term: 2023-2024 - Spring

Faculty

Dawn M Shepard

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Description

A study of the principles and techniques used in communication between an organization and any
individual or audience. Media and press releases, promotions and trade shows, community and
customer relations. Students plan and present a public relations campaign.