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Course Information

PUBLIC RELATIONS (UEBC 255)

Term: 2021-2022 Spring Term

Faculty

Dawn M Shepard
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Schedule

Tue, 6:00 PM - 9:00 PM (1/10/2022 - 3/5/2022) Location: MAIN SJ 242

Description

A study of the principles and techniques used in communication between an organization and any
individual or audience. Media and press releases, promotions and trade shows, community and
customer relations. Students plan and present a public relations campaign.