Healthcare Marketing (STMG 631)

Term: 2025-2026 - Fall

Faculty

Rita Kathryn BorzilloShow MyInfo popup for Rita Kathryn Borzillo

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Description

Provides the healthcare professional with the fundamentals of marketing healthcare services. Covers industry and environmental factors that affect the healthcare sector (growth rate, shifting demographics, globalization, technology and customer demand). Connects marketing principles to innovation, operations and strategy in the healthcare industry.