Global Marketing (STMG 630)

Term: 2024-2025 - Summer

Faculty

Rita Kathryn BorzilloShow MyInfo popup for Rita Kathryn Borzillo

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Description

Highlights how global marketing can reach and impact customers around the globe. Examines how global marketing concepts support marketing decision making through artificial intelligence. Students will learn the importance of marketing strategies and plans that include advertising, social media marketing, digital marketing and digital robotic technologies. Upon completion of this course students will understand how marketing research can affect global marketing decision making and strategic plans.