Sports Marketing (SPMA 330)

Term: 2018-2019 Fall Term

Faculty

William H. RogersShow MyInfo popup for William H. Rogers

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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/27/2018 - 12/14/2018) Location: MAIN MH 210

Description

An examination and utilization of basic marketing principles to the domain of sport. Topics will include sport products and services, marketing strategies, consumer behavior, research and information management, promotions, positioning and sponsorship.