Marketing Management (MKTG 365)

Term: 2017-2018 Spring Term

Faculty

Jean Marie MarchettoShow MyInfo popup for Jean Marie Marchetto

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Schedule

Tue-Thu, 2:30 PM - 3:45 PM (1/16/2018 - 5/9/2018) Location: MAIN FR 13

Description

Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis. Pre-Requisite: MKTG-203