Marketing Management (MKTG 365)

Term: 2016-2017 Fall Term

Faculty

George P DreyerShow MyInfo popup for George P Dreyer

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Schedule

Mon-Wed, 4:00 PM - 5:15 PM (8/22/2016 - 12/9/2016) Location: MAIN MH 311

Description

Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis. Pre-Requisite: MKTG-203