Marketing Management (MKTG 365)

Term: 2013-2014 Spring Term

Faculty

Barbara J DiemerShow MyInfo popup for Barbara J Diemer

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Schedule

Mon-Wed, 8:00 AM - 9:15 AM (1/13/2014 - 5/10/2014) Location: MAIN FR 12

Description

Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis. Pre-Requisite: MKTG-203