MKTG 310 01 M - Marketing Research

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Course Information

Marketing Research (MKTG 310)

Term: 2022-2023 - Fall

Faculty

Rita Kathryn Borzillo
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David William Schlosser
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Description

Applies the scientific method, (i.e., problem definition, hypothesis formation, data collection and analysis), to marketing decision making. Students conduct a marketing research study and present their findings. Course is writing intensive. Pre-Requisites: ENGL-101, MKTG-203 and MATH-227.