Marketing Research (MKTG 310)

Term: 2011-2012 Fall Term

Faculty

Subhashis NandyShow MyInfo popup for Subhashis Nandy

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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/29/2011 - 12/16/2011) Location: MAIN MH 317

Description

Applies the scientific method, (i.e., problem definition, hypothesis formation, data collection and analysis), to marketing decision making. Students conduct a marketing research study and present their findings. Course is writing intensive. Pre-Requisites: ENGL-101, MKTG-203 and MATH-227.