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Course Information

Personal Selling/Sales Force Mgmt (MKTG 256)

Term: 2010-2011 Fall Term

Faculty

Larkey Mays III
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Schedule

Wed-Fri, 4:00 PM - 5:15 PM (8/30/2010 - 12/17/2010) Location: MAIN SJ 243

Description

An analysis of the components of an effective sales presentation and strategy decisions faced by sales managers including recruiting, training, motivating, supervising, and evaluating sales personnel. Prerequisite: MKTG-203.