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Course Information

Advertising (MKTG 254)

Term: 2024-2025 - Spring

Faculty

William H. Rogers
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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (1/21/2025 - 5/14/2025) Location: MAIN MH 309

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.