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Course Information

Advertising (MKTG 254)

Term: 2019-2020 Spring Term

Faculty

William H. Rogers
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Schedule

Mon-Wed, 11:00 AM - 12:15 PM (1/13/2020 - 5/6/2020) Location: MAIN MH 223

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.