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Course Information

Advertising (MKTG 254)

Term: 2019-2020 Fall Term

Faculty

William H. Rogers
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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/26/2019 - 12/13/2019) Location: MAIN FR 10

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.