Help

Course Information

Advertising (MKTG 254)

Term: 2017-2018 Spring Term

Faculty

William H. Rogers
Email address is hidden, click here to email

Schedule

Mon-Wed, 11:00 AM - 12:15 PM (1/16/2018 - 5/9/2018) Location: MAIN FR 24

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.