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Course Information

Advertising (MKTG 254)

Term: 2011-2012 Spring Term

Faculty

Barbara J Diemer
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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/16/2012 - 5/9/2012) Location: MAIN MH 227

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.