International Marketing (MKTG 206)

Term: 2023-2024 - Spring

Faculty

Jay LiebowitzShow MyInfo popup for Jay Liebowitz

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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (1/16/2024 - 5/8/2024) Location: MAIN MH 226

Description

Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures. Prerequisite: MKTG-203