International Marketing (MKTG 206)

Term: 2020-2021 Fall Term

Faculty

Rita Kathryn BorzilloShow MyInfo popup for Rita Kathryn Borzillo

Email address is hidden, click here to email

Description

Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures. Prerequisite: MKTG-203