International Marketing (MKTG 206)

Term: 2018-2019 Spring Term

Faculty

Thomas F. Strickland Jr.Show MyInfo popup for Thomas F. Strickland Jr.

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Schedule

Tue-Thu, 2:30 PM - 3:45 PM (1/14/2019 - 5/8/2019) Location: MAIN MH 223

Description

Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures. Prerequisite: MKTG-203