International Marketing (MKTG 206)

Term: 2012-2013 Fall Term

Faculty

Steven NewmanShow MyInfo popup for Steven Newman

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Schedule

Mon-Wed, 9:30 AM - 10:45 AM (8/27/2012 - 12/14/2012) Location: MAIN MH 224

Description

Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures. Prerequisite: MKTG-203