International Marketing (MKTG 206)

Term: 2010-2011 Spring Term

Faculty

Subhashis NandyShow MyInfo popup for Subhashis Nandy

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Garry FlowerShow MyInfo popup for Garry Flower

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Schedule

Tue-Thu, 8:00 AM - 9:15 AM (1/17/2011 - 5/11/2011) Location: MAIN SJ 244

Description

Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures. Prerequisite: MKTG-203