Consumer Behavior (MKTG 205)

Term: 2023-2024 - Spring

Faculty

Kimberly A WalczakShow MyInfo popup for Kimberly A Walczak

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Schedule

Tue-Thu, 11:00 AM - 12:15 PM (1/16/2024 - 5/8/2024) Location: MAIN CHAT B

Description

Explores psychological and sociological variables marketing managers should examine in order to understand the needs of potential buyers including motivation for purchase, attitudes and values, cultural background, and social class. Analyzes the adjustment of marketing strategy to satisfy needs of different market segments Prerequisite: MKTG-203