Consumer Behavior (MKTG 205)

Term: 2017-2018 Fall Term

Faculty

George P DreyerShow MyInfo popup for George P Dreyer

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Schedule

Mon-Wed, 9:30 AM - 10:45 AM (8/28/2017 - 12/15/2017) Location: MAIN SJ 249

Description

Explores psychological and sociological variables marketing managers should examine in order to understand the needs of potential buyers including motivation for purchase, attitudes and values, cultural background, and social class. Analyzes the adjustment of marketing strategy to satisfy needs of different market segments Prerequisite: MKTG-203