Consumer Behavior (MKTG 205)

Term: 2015-2016 Fall Term

Faculty

Barbara J DiemerShow MyInfo popup for Barbara J Diemer

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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/24/2015 - 12/11/2015) Location: MAIN FR 10

Description

Explores psychological and sociological variables marketing managers should examine in order to understand the needs of potential buyers including motivation for purchase, attitudes and values, cultural background, and social class. Analyzes the adjustment of marketing strategy to satisfy needs of different market segments Prerequisite: MKTG-203