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MKTG 203 O1 W - Marketing Principles

Marketing Principles (MKTG 203)

Term: 2023-2024 - Winter Intersession

Faculty

Rita Kathryn Borzillo

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Catherine Gilstein PhD

GilsteinC@chc.edu

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: August, 2021
End Date: May, 2022
Office #: 215-248-7028
Weekdays: Schedule a time on my calendar https://calendly.com/cgilstein/30min
Note: by appointment only (SJ Hall, Room 202)

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Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.