Marketing Principles (MKTG 203)

Term: 2022-2023 - Fall

Faculty

David William SchlosserShow MyInfo popup for David William Schlosser

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Rita Kathryn BorzilloShow MyInfo popup for Rita Kathryn Borzillo

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Schedule

Tue-Thu, 8:00 AM - 9:15 AM (8/29/2022 - 12/16/2022) Location: MAIN MH 321

Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.