Course Information - Main View | Course Information | MKTG 203 01 M - Marketing Principles

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MKTG 203 01 M - Marketing Principles

Marketing Principles (MKTG 203)

Term: 2021-2022 Summer Term

Faculty

Kimberly A Walczak

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Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.