Marketing Principles (MKTG 203)

Term: 2017-2018 Fall Term

Faculty

Walter C. ChildsShow MyInfo popup for Walter C. Childs

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Schedule

Tue-Thu, 2:30 PM - 3:45 PM (8/28/2017 - 12/15/2017) Location: MAIN MH 314

Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.