Marketing Principles (MKTG 203)

Term: 2012-2013 Fall Term

Faculty

Amelia A DrobileShow MyInfo popup for Amelia A Drobile

Email address is hidden, click here to email

Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/27/2012 - 12/14/2012) Location: MAIN MH 311

Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.