Marketing Principles (MKTG 203)

Term: 2010-2011 Fall Term

Faculty

Steven NewmanShow MyInfo popup for Steven Newman

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Schedule

Tue-Thu, 11:00 AM - 12:15 PM (8/30/2010 - 12/17/2010) Location: MAIN FR 23

Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.