Advertising (MCOM 254)

Term: 2022-2023 - Fall

Faculty

Rita Kathryn BorzilloShow MyInfo popup for Rita Kathryn Borzillo

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William H. RogersShow MyInfo popup for William H. Rogers

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Schedule

Mon-Wed, 11:00 AM - 12:15 PM (8/29/2022 - 12/16/2022) Location: MAIN MH 216

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.
Cross-listed: MKTG-254