Public Relations Writing (COMM 260)

Term: 2017-2018 Fall Term

Faculty

Gail RamseyShow MyInfo popup for Gail Ramsey

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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/28/2017 - 12/15/2017) Location: MAIN SJ 244

Description

Focuses on how public relations materials are created and used to communicate key themes to various audiences. Using journalistic techniques, students will write press releases and newspaper and/or magazine articles designed to generate media attention for an organization or product. Students will create a portfolio of public relations writing, which may also include a newsletter, brochure, speech, pitch letter, and additional collateral public relations materials. Course is Writing Intensive. Prerequisite: ENGL-101. Officially verified Core-to-Core transfer students and IDHP participants do not have a prerequisite.