Public Relations Writing (COMM 260)

Term: 2011-2012 Spring Term

Faculty

Susan MageeShow MyInfo popup for Susan Magee

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Description

Focuses on how public relations materials are created and used to communicate key themes to various audiences. Using journalistic techniques, students will write press releases and newspaper and/or magazine articles designed to generate media attention for an organization or product. Students will create a portfolio of public relations writing, which may also include a newsletter, brochure, speech, pitch letter, and additional collateral public relations materials. Course is Writing Intensive. Prerequisite: ENGL-101. Officially verified Core-to-Core transfer students and IDHP participants do not have a prerequisite.