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Course Information

Advertising (COMM 254)

Term: 2010-2011 Spring Term

Faculty

Dr. Ty D Kelley
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Schedule

Tue-Thu, 4:00 PM - 5:15 PM (1/17/2011 - 5/11/2011) Location: MAIN MH 321

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.